Corporate Branding
We help clients manage their brand strategies in the face of corporate change. Silverstone Brand Company have already assisted many companies undergoing rebranding or restructuring following a merger, acquisition or consolidation, small SMEs in need of a fast-to-market identity, or companies seeking to reposition themselves for sustainable growth and competitive advantage. By combining the skills sets of our small team of expert designers, strategists, project managers and analysts within our unique process framework, we help our clients develop powerful corporate brands. Our corporate branding skills help organisations
* Define what they stand for in their marketplace
* Create a unique and memorable brand name
* Bring the brand to life by visual communications and brand building programs
* Manage the brand by advising on future strategy and issuing identity guidelines
Brand Vision
A brand vision statement communicates what business you are in and what’s possible? It defines and communicates to the organisation, its stakeholders and the public the future aspirations of the business and the goals required to achieve the vision. Vision statements need to articulate a unified set of values and ideas that is supported, understood and permeated through every level of the organisation. The vision statement should be the key driver of all activities with a corporate brand that is aligned to communicate this.
Silverstone Brand has the dedicated resources in helping organisations articulate their vision into something that is achievable and actionable. Our brand insight and research approaches clearly identify your culture, values and view of the future and our vast experience means that we can draft a statement that is widely understood and supported.
Brand Essence
The dictionary defines essence as ‘the intrinsic or indispensable properties that serve to characterize or identify something’. ‘The most important ingredient; the crucial element.’ That is exactly what we try to capture when defining your brand’s essence. The brand essence is a distillation of the brand identity and an encapsulation of the brand values. These values form the core of the brand’s identity, what the company believes in, the guiding ethos in which activities and behaviour can be measured against; they are intrinsic to the company and are used as the framework for communications, culture and the outward facing personality.
Brand Naming
A brand name can do more than describe the business you are in and what you do. The right brand name will confer competitive advantage by giving you a clear and powerful voice in the market. Effective brand names are relevant to the brand essence, support business objectives and evoke the brand promise and personality.
At Silverstone Brand, our team of experts build naming solutions based firmly on establishing the brand positioning and marketing strategy as a starting point involving our client, to access as much knowledge and personality about the brand before starting the journey of developing a marketplace name. We oversee the total process of legal, registration and linguistic checking to advise on what should be done in all the relevant marketplaces.
Our combination of creative skills and experienced brand strategists deliver powerful corporate brand names regardless of industry and sector.
Brand Positioning
Brand positioning is one of the many facets of brand identity. It adds to the differentiating strength of a brand and needs to be determined in the early stages of brand development together with the values, essence and proposition which will guide the brand name, visual identity and communications in the creative development stages of corporate branding.
Strong positioning strategies are based on solid brand insight, company and competitor research that adds to the equity of the brand, maximising its potential by filling the opportunity gap in the marketplace. It goes beyond the tangible factors of the brand making powerful emotive connections in the minds of the target customer adding value that is not easily eroded by competitors
Corporate Identity
Corporate identity is a shorthand device that represents the company values and is normally evident in every aspect of the brand experience. At The Silverstone Brand Company,we develop visual identities that are as unique as yourselves because we regard corporate ID as an invaluable communications tool, internally and externally, and capable of overcoming language and cultural barriers that will become your greatest asset.
As with everything we do, our methodology is a defined and proven structure. By the time we reach brand visualisation a solid creative foundation will have been agreed upon between the client and us.
The design process begins with the design of a series of mood boards, these are collections of imagery intended to capture the essence of the brand that is shown to the client to determine an accurate starting point. These will be consolidated into a final mood board encapsulating all the values.
What develops from this point is a tone-of-voice that is on brand. By this we mean a consistency between visual language and the spoken word, typography and corporate colour palette.