Silverstone Brand identifies potential risks to your brand’s equity. We can advise on legality issues such as trademarks, we also specialise in issuing clients with comprehensive brand guidelines used as a framework for third parties and internal marketing departments for future communications development.
Our research tools and techniques investigate the changes happening in your marketplace, new competitors entering the sector, messaging and changing values brought upon changes in customer expectations to proactively manage your brand.
Brand Monitoring
At Silverstone Brand, we believe that the key to effective brand monitoring and protection is a consistent and compelling presentation of your brand at every point of interaction and brand touchpoint. It is vital to regularly monitor how your organisation and any partners are projecting your brand.
In Summary
We undertake research to understand how brands are performing internally and externally
* We manage your partners to ensure that they are projecting an accurate representation of your brand
* Help organisations sustain focus and on-brand communications
Provide sound strategic advice during transition stages or brand architectural changes
Implementation
ith the brand agreed the implementation of the full range of marketing collateral to support the brand commences. Synergy between the executions of each marketing tool is key to a cohesive brand. This does not mean that everything should look the same only that the visual identity and tone of voice should be consistent and reiterate the brand and its values. The final branding board being a touchstone for all design execution.
A range of core collateral has been identified as being required by a set date. An individual project plan for each with specific timescales and deadlines are produced.
Brand Realisation
In the Brand Realisation stage the learning from the information harvest and the defined brand board are communicated through design and applied to communication formats. In this stage issues concerning the application of the marque, brand values and tone of voice can be raised and resolved before actual marketing communications material is produced.
The logo or marque is developed to reflect the brand values and market position (the feel of the final brand board selected). The strapline will need to support the brand values and clearly define the brands point of difference.
To understand how the brand will be applied across a range of marketing tools a selection of examples are designed such as a web site home page, business card, brochure cover, advertising concept. This marketing collateral illustrates how the brand values can be applied and the messages varied for different target audiences. The tone of copy will be applied within the brochures and in example adverts. Applications of the brand across these marketing materials will test the application of the brand.
To ensure the brand is consistently executed Brand Guidelines will need to be produced detailing the usage and constraints of the logo and strapline, typographical constraints, colour and image and tone of voice. Once the application of the brand has been tested detailed brand guidelines are developed to provide information when required to produce creative work within brand boundaries.
At this stage a marketing communications programme is written detailing the message, target audience and appropriate marketing tool.